Sales force is about to enter uncharted waters when they release new health cloud which becomes available this week some say. This is being felt with a lot of mixed emotions from both experts of the field as well as outsiders who only have a basic working understanding of either term. It can be understood in the age old disconnect between on one hand fire good, but on the other hand we know in our heart of hearts fire bad, so who is right is fire good or is fire bad and the answer is that it depends on what you’re trying to do. on the one hand it is good to see an innovative company such as salesforce take on such an audacious task as health care, and truly we knew this was only a matter of time, an almost inevitable end to the natural trajectory of the start of affairs today. However, they many not know what they are getting into and this long expensive task which is for all intensive purposes way out of left field for what was the companies bread and butter and that could prove to be a night mare for not only the shareholders but the huge division of people they have brought in to handle this new undertaking, if the company cannot not remain viable and swim in these new turbulent, and very much uncharted waters the department will ultimately dissolve as well as the jobs associated with it.
What time will tell is that this new availability to data is a tool and like any tool, how you wield it will determine its usefulness and effectiveness. There is obviously a limit to what the Data can really tell us, because unlike other markets health is not something quantifiable in the same way as profits. The company is as we know something very much after profits, but that is not at the heart of what is offered or expected with health care. To understand how data has been represented and affected patients across a huge scale of cases is useful in terms of establishing generalities and giving a very wide and vague picture of what to expect. However, it does nothing to giving us a sense of the individual and individual medicine in general.
Which brings me to my final point. It is this tension between medicine as we have understood it for its history, and medicine in terms of where it is going. Sales force is working within the old paradigm and many believe we are due for a medical revolution; the revolution is personalized medicine. Personalized medicine is the future, we can see it from everything from the sequencing of a persons genome costing less than a thousand dollars, to the rise of fit bits and other personal medical information technology. People will always have the foundation which is the generalities of wide spread medicine but the wiser lone term investment would be to transcend
this model and seek to cure the individual rather than find the generality in data.